Nike Deepens Its Commitment to the Next Generation of Female Athletes

Shirts: March 11, 2019

Today, Nike gathered with more than 40 of the world’s top female athletes in Paris to unveil 14 National Team Collections for this summer’s football tournament in France and highlight new partnerships to champion women in sport.

“We believe this summer can be another turning point for the growth of women’s football,” says NIKE, Inc. Chairman, President and CEO Mark Parker. “And our bigger ambition is for that energy and participation to extend into all sports. Nike’s commitment is to continue our leading support of competitive athletes, invest in the next generation at the grassroots level and deliver more innovative and compelling product design for women.”

 

In Paris, Nike announced a new three-year partnership with UEFA Women’s Football. This builds on grassroots commitments to the sport and strong ties to elite level clubs and athletes. As an official partner, Nike will become the match ball supplier for UEFA Women's competitions and support the Together #weplaystrong initiative, UEFA’s five-year plan to cement football as the leading female team sport in Europe.

Nike is addressing barriers to girls’ participation in sport through new community partnerships and access to products to help girls play with confidence. In Paris, Nike is partnering with Sport dans la Ville to train female coaches and engage girls through sports ranging from football to boxing. Globally, Nike is collaborating with Women Win and Gurls Talk to support rising female coaches who are inspiring the next generation of girls to be active. Nike is also piloting a program to provide products such as the Nike Pro Hijab and Nike Classic Sports Bra to girls in need through schools and community partners worldwide.

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